It’s not just Glastonbury that’s jam packed with top notch experiential marketing campaigns, and other festivals such as the infamous Coachella festival are also getting in on the action. Laura Marling - Strange Girl (The Glastonbury Experience 2020) by BBC Music. It is a BBC Studios production, produced by Alison Howe and Mark Cooper. At the bottom of the High St, through an alley next to Courtyard Books, is a collection of shops that are as … We push boundaries, tackle taboos and provide comfortable spaces to have uncomfortable conversations. There were plenty of other great examples of brand experience gracing the field at Glastonbury this year.
Four and a half hours of queuing to get into Glastonbury, in the heat of the hottest day in the UK, for 40 years. In this case, with phone charges quickly depleting, and festival goers’ love of smart phones, this brand activation made perfect sense. FOUR and HALF, with around 40kg of camping equipment, booze, food and clothes to carry each.
Rather than trying to just market the brand, they merged in with the festival creating immersive brand experiences. Herbal cosmetics brand MOA teamed up with Wild Wellbeing to offer massages with its products, and they also offered craft activities such as making flower headbands to encourage people to stop by. The Glastonbury Experience on BBC television is commissioned by Jan Younghusband, Head of Music Commissioning, BBC Television, Charlotte Moore, BBC Director of Content, Cassian Harrison, Channel Editor, BBC Four, and Patrick Holland, Controller, BBC Two. 2-4 High Street, Glastonbury BA6 9DU. Join our global community. Elsewhere, Yeo Valley’s pop-up ‘Yeogurt’ dining installation offered tasty yogurt ice cream and a place to relax while TV giant Milkshake triumphed with a live version of its show Pop, Rock and Bob.
(2003), The Rolling Stones (2013) and Toots and the Maytals (2011).BBC Four will also broadcast three additional programmes, featuring past acoustic performances from Ed Sheeran, Dua Lipa, Kano, Leon Bridges, Patti Smith, Richie Havens and Youssou N’Dour.Streaming service BBC iPlayer will also launch a pop-up BBC Glastonbury channel, with over 60 historic sets available to watch on-demand.Highlights include Ed Sheeran’s headline performance from 2017, Christine & The Queens debut in 2016, Florence + The Machine in 2015 and LCD Soundsystem’s Other Stage set from 2016.BBC iPlayer will also include on-demand sets such as George Ezra (2019), The Killers (2004), Lewis Capaldi (2019), Radiohead (1997), Foals (2019), The XX (2017), Lana Del Rey (2014), Primal Scream (2011), Christine & The Queens (2016), The Chemical Brothers (2019) and Billie Eilish (2019).“The Glastonbury Experience” is a BBC Studios production, produced by Alison Howe and Mark Cooper.Lorna Clarke, controller of BBC Pop said: “Even though Worthy Farm can’t be full of thousands of music lovers this year, the BBC will celebrate with four days of memories and archive footage across TV, BBC iPlayer, Radio and BBC Sounds, to give our audience a taste of the festival in their own homes.”
© Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. I like this activation as an example of a brand finding a way to market itself and get people talking, as well as provide a genuinely useful function. Glastonbury is all about the live experience, and brands fight to get noticed in the noise, but I can’t help but love these activations for their bold execution and quirky delivery. Telecommunications giant and official technology partner of Glastonbury 2015, EE, milked experiential marketing this year with a striking sculpture that boasted a practical function. My 2017 Glastonbury Experience from the Worst to the Best. Glastonbury Experience Courtyard. This immersive activation let users ‘Be this year’s headline act’ as well as giving them the chance to share their experience on social media. Paul McCartney, Taylor Swift and Kendrick Lamar were due to headline the 50th anniversary event.In their place, from Thursday 25 to Monday 29 June, BBC Two and BBC four will show classic Glastonbury performances in full from some of the biggest artists in the history of the festival, including Adele (2016), Beyoncé (2011), “The Glastonbury Experience” will be led on BBC Television by three 90 minute live programmes in prime time on BBC Two – one for each night of the main Glastonbury weekend from Friday 26 to Sunday 28 June.The programmes will celebrate some of the festival’s greatest performances since BBC coverage began in the 90s. And I was wearing wellies and jeans. 6 likes. “The Glastonbury Experience” is a BBC Studios production, produced by Alison Howe and Mark Cooper. BBC Music marks 50 years of Glastonbury with The Glastonbury Experience.Things to do and places to visit in Glastonbury: The Glastonbury Experience. 3:05. NHS Blood and Transplant got in on the action too with their ‘Drop Stage’ – getting people to sign up to be a blood donor and then asking them to perform on the specially designed ‘Drop Stage’ to celebrate. Artists featured will include Amy Winehouse (2007), Arctic Monkeys (2013), Baaba Maal (2005), Blur (2009), Dizzee Rascal (2010), Lady Gaga (2009), PJ Harvey (2004), Nick Cave & The Bad Seeds (1998) R.E.M. Glastonbury is all about the live experience, and brands fight to get noticed in the noise, but I can’t help but love these activations for their bold execution and quirky delivery. This week, Joss Davidge, Director of the Unexpected at BEcause picks out the campaigns that caught his eye. Variety and the Flying V logos are trademarks of Variety Media, LLC.
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